Being Seen
| Article title | Author | Open Article | Hits |
|---|---|---|---|
| 4) Domain names for the Chinese market | Peter Heather | 08 January 2025 | 7391 |
| 5) Chinese top-level domains (TLDS) | Peter Heather | 08 January 2025 | 12812 |
| Being seen on the internet in China summary | Peter Heather | 14 November 2024 | 334769 |
| 15) Messaging in China | Peter Heather | 21 October 2024 | 14958 |
| 12) Chinese Multimedia | Peter Heather | 31 July 2024 | 10343 |
| 3) Chinese name servers (DNS records hosted in China) | Peter Heather | 26 May 2024 | 20075 |
| 9) Website looks and feels for the Chinese market | Peter Heather | 26 May 2019 | 15942 |
| 16) Chinese telephones and mobiles | Peter Heather | 01 September 2018 | 13347 |
| 1) Is your website visible in China? | Peter Heather | 31 August 2018 | 24364 |
| 14) Emailing in China | Peter Heather | 03 June 2017 | 7538 |
| 7) GEO DNS and CDN Services | Peter Heather | 16 April 2017 | 20792 |
| 8) The use of QR codes in China | Peter Heather | 09 April 2017 | 25377 |
| 10) Translation of your business website | Peter Heather | 09 April 2017 | 21031 |
| 11) Automatic translation | Peter Heather | 09 April 2017 | 17310 |
| 19) Performance upgrades | Peter Heather | 09 April 2017 | 23153 |
| 6) Great Chinese Firewall | Peter Heather | 09 April 2017 | 25891 |
| 2) Chinese internet structure | Peter Heather | 09 April 2017 | 18456 |
| 18) Up-to-date internet content | Peter Heather | 19 November 2016 | 6734 |
Being Found
| Article title | Author | Open Article | Hits |
|---|---|---|---|
| Baidu, Alibaba & Tencent (BAT) | Peter Heather | 02 September 2018 | 24235 |
| Chinese internet identity | Peter Heather | 28 August 2018 | 14609 |
| Chinese search engines | Peter Heather | 22 August 2018 | 24489 |
| Business to Business (B2B) | Peter Heather | 16 April 2017 | 15380 |
| Chinese ICP certification | Peter Heather | 16 April 2017 | 18462 |
| Being found on the Chinese internet | Peter Heather | 16 April 2017 | 368427 |
| Chinese search engine SEO | Peter Heather | 09 April 2017 | 19299 |
| Chinese e-Commerce third party vs website | Peter Heather | 09 April 2017 | 16920 |
Start Trading
| Article title | Author | Open Article | Hits |
|---|---|---|---|
| Chinese e-Commerce | Peter Heather | 22 February 2025 | 6878 |
| Publishing your internet site outside China | Peter Heather | 06 July 2019 | 12171 |
| Trade inside China on the Chinese internet | Peter Heather | 23 June 2019 | 359405 |
| Chinese Intellectual property rights | Peter Heather | 26 August 2018 | 14681 |
| Chinese internet platform options | Peter Heather | 19 August 2018 | 16103 |
| Creating a Chinese Company | Peter Heather | 07 November 2017 | 14487 |
| Routes to the Chinese markets | Peter Heather | 07 November 2017 | 15135 |
| Chinese Payment Gateways | Peter Heather | 07 November 2017 | 22249 |
| Transfer money to and from China | Peter Heather | 04 November 2017 | 17012 |
| e-Commerce from Outside China | Peter Heather | 20 June 2017 | 14937 |
| Shipping to the Chinese Consumer | Peter Heather | 20 June 2017 | 13367 |
| Chinese Product Licensing | Peter Heather | 20 June 2017 | 20406 |
| Business to Consumer (B2C) | Peter Heather | 16 April 2017 | 14962 |
| Success in China | Peter Heather | 16 April 2017 | 12379 |
Access to China Services
| Article title | Author | Open Article | Hits |
|---|---|---|---|
| Website page testing service | Peter Heather | 18 August 2023 | 10066 |
Geo DNS and CDN services
Geo DNS and CDNs are powerful tools for improving global website performance — but China has unique DNS, routing, and compliance constraints that change how these technologies behave.
The core idea is simple: make DNS resolution fast in China, and make content delivery local (or as close to China as possible) without breaking access or compliance.
What problem are we solving?
For users in mainland China, overseas websites often fail to open reliably even when the server is online. The most common reason is not the web server itself — it is DNS resolution and international routing.
When DNS resolution is slow, the experience from China can look like:
- “Website not found” or “page cannot be displayed”
- The page loads only after 2–3 attempts
- Parts of the page never load (fonts, scripts, analytics tags)
Geo DNS: what it is
Geo DNS means returning different DNS responses based on the user's location. The usual goal is to route users to the nearest server (or nearest region) to reduce latency and improve reliability.
Typical Geo DNS behaviours:
- China users → China/Asia endpoint
- Europe users → EU endpoint
- US users → US endpoint
Why Geo DNS can fail for China
Geo DNS relies on fast, predictable DNS resolution and accurate geo-location from the resolver path. In China, two constraints matter:
- DNS latency: DNS lookups from China to overseas name servers can be hundreds of milliseconds. In fast Chinese networks, slow DNS is often treated as a failure.
- Resolver behaviour: the “location” used by Geo DNS may be the location of the DNS resolver, not the end user, which can reduce accuracy.
CDN: what it is
A Content Delivery Network (CDN) caches and serves web assets (images, CSS, JavaScript, downloads, sometimes full pages) from edge locations close to users.
A CDN typically helps with:
- Faster page loads (especially for images and scripts)
- Lower load on your origin server
- Improved resilience during traffic spikes
CDN reality for China
CDNs can be helpful for China, but only when you account for:
- Compliance: using edge nodes inside mainland China often requires local licensing (ICP-related requirements) and a China-based provider relationship.
- International routing: even when a CDN brand has “China” options, international routing into China can still be inconsistent for certain networks and regions.
- Third‑party dependencies: if your page depends on blocked or heavily throttled services, the CDN will not fix the underlying dependency.
A practical architecture that works
For most overseas businesses, a China-friendly approach looks like this:
- Buy/manage the China-facing domain via a China-capable supplier so you can use a DNS service that resolves quickly inside China.
- Use a clear routing plan: China users to an Asia endpoint (Hong Kong / Singapore / Japan / Taiwan, depending on your case), non‑China users to your normal regions.
- Use a CDN where it makes sense for static assets, but do not assume “global CDN” equals “works in China”.
- Remove fragile dependencies (e.g., Google-hosted fonts/scripts) by self-hosting or using China-accessible alternatives.
When you should NOT use Geo DNS
- If you cannot make DNS fast inside China.
- If you only have one viable origin and cannot maintain multiple endpoints.
- If your application must maintain strict session affinity, but your routing strategy cannot guarantee it.
Testing: what to measure
Testing from China should include the full journey:
- DNS resolution time (first and repeat)
- TCP/TLS connection time
- Time to first byte (TTFB)
- Third-party resource timing (fonts, scripts, trackers)
- Full visual load time
Quick checklist
Use this before you commit to Geo DNS or a CDN for China.
- Is your domain DNS fast inside China (not just outside China)?
- Is your China routing plan clear (HK/Singapore/Japan/Taiwan vs mainland)?
- Do you have multiple endpoints (or a clear fallback) for Geo DNS?
- Are you relying on Google-hosted resources (fonts/scripts/APIs)?
- Do you need edge nodes inside China (ICP implications), or is “near-China” enough?
- Have you tested real page load from China (DNS + all resources), not just ping?
Need help?
If you want help selecting a China-ready DNS/CDN architecture and testing from China, contact support@accesstochina.com