Being Seen

Article title Author Open Article Hits
4) Domain names for the Chinese market Peter Heather 08 January 2025 7391
5) Chinese top-level domains (TLDS) Peter Heather 08 January 2025 12812
Being seen on the internet in China summary Peter Heather 14 November 2024 334769
15) Messaging in China Peter Heather 21 October 2024 14958
12) Chinese Multimedia Peter Heather 31 July 2024 10343
3) Chinese name servers (DNS records hosted in China) Peter Heather 26 May 2024 20075
9) Website looks and feels for the Chinese market Peter Heather 26 May 2019 15942
16) Chinese telephones and mobiles Peter Heather 01 September 2018 13347
1) Is your website visible in China? Peter Heather 31 August 2018 24364
14) Emailing in China Peter Heather 03 June 2017 7538
7) GEO DNS and CDN Services Peter Heather 16 April 2017 20792
8) The use of QR codes in China Peter Heather 09 April 2017 25377
10) Translation of your business website Peter Heather 09 April 2017 21031
11) Automatic translation Peter Heather 09 April 2017 17310
19) Performance upgrades Peter Heather 09 April 2017 23153
6) Great Chinese Firewall Peter Heather 09 April 2017 25891
2) Chinese internet structure Peter Heather 09 April 2017 18456
18) Up-to-date internet content Peter Heather 19 November 2016 6734

Being Found

Article title Author Open Article Hits
Baidu, Alibaba & Tencent (BAT) Peter Heather 02 September 2018 24235
Chinese internet identity Peter Heather 28 August 2018 14609
Chinese search engines Peter Heather 22 August 2018 24489
Business to Business (B2B) Peter Heather 16 April 2017 15380
Chinese ICP certification Peter Heather 16 April 2017 18462
Being found on the Chinese internet Peter Heather 16 April 2017 368427
Chinese search engine SEO Peter Heather 09 April 2017 19299
Chinese e-Commerce third party vs website Peter Heather 09 April 2017 16920

Start Trading

Article title Author Open Article Hits
Chinese e-Commerce Peter Heather 22 February 2025 6878
Publishing your internet site outside China Peter Heather 06 July 2019 12171
Trade inside China on the Chinese internet Peter Heather 23 June 2019 359405
Chinese Intellectual property rights Peter Heather 26 August 2018 14681
Chinese internet platform options Peter Heather 19 August 2018 16103
Creating a Chinese Company Peter Heather 07 November 2017 14487
Routes to the Chinese markets Peter Heather 07 November 2017 15135
Chinese Payment Gateways Peter Heather 07 November 2017 22249
Transfer money to and from China Peter Heather 04 November 2017 17012
e-Commerce from Outside China Peter Heather 20 June 2017 14937
Shipping to the Chinese Consumer Peter Heather 20 June 2017 13367
Chinese Product Licensing Peter Heather 20 June 2017 20406
Business to Consumer (B2C) Peter Heather 16 April 2017 14962
Success in China Peter Heather 16 April 2017 12379

Access to China Services

Article title Author Open Article Hits
Website page testing service Peter Heather 18 August 2023 10066

Geo DNS and CDN services

Geo DNS and CDNs are powerful tools for improving global website performance — but China has unique DNS, routing, and compliance constraints that change how these technologies behave.

The core idea is simple: make DNS resolution fast in China, and make content delivery local (or as close to China as possible) without breaking access or compliance.


Focus: performance + China constraints Audience: overseas businesses Last modified: v4.1 - 17 March 2026

What problem are we solving?

For users in mainland China, overseas websites often fail to open reliably even when the server is online. The most common reason is not the web server itself — it is DNS resolution and international routing.

When DNS resolution is slow, the experience from China can look like:

  • “Website not found” or “page cannot be displayed”
  • The page loads only after 2–3 attempts
  • Parts of the page never load (fonts, scripts, analytics tags)
Practical takeaway: Before considering CDNs, make sure your domain name resolves quickly in China. If DNS is slow, everything else breaks.

Geo DNS: what it is

Geo DNS means returning different DNS responses based on the user's location. The usual goal is to route users to the nearest server (or nearest region) to reduce latency and improve reliability.

Typical Geo DNS behaviours:

  • China users → China/Asia endpoint
  • Europe users → EU endpoint
  • US users → US endpoint

Why Geo DNS can fail for China

Geo DNS relies on fast, predictable DNS resolution and accurate geo-location from the resolver path. In China, two constraints matter:

  • DNS latency: DNS lookups from China to overseas name servers can be hundreds of milliseconds. In fast Chinese networks, slow DNS is often treated as a failure.
  • Resolver behaviour: the “location” used by Geo DNS may be the location of the DNS resolver, not the end user, which can reduce accuracy.
Important for China: Geo DNS is only reliable if your domain uses a China-appropriate DNS service. In practice, this usually means the domain is purchased/managed through a China-capable supplier.

CDN: what it is

A Content Delivery Network (CDN) caches and serves web assets (images, CSS, JavaScript, downloads, sometimes full pages) from edge locations close to users.

A CDN typically helps with:

  • Faster page loads (especially for images and scripts)
  • Lower load on your origin server
  • Improved resilience during traffic spikes

CDN reality for China

CDNs can be helpful for China, but only when you account for:

  • Compliance: using edge nodes inside mainland China often requires local licensing (ICP-related requirements) and a China-based provider relationship.
  • International routing: even when a CDN brand has “China” options, international routing into China can still be inconsistent for certain networks and regions.
  • Third‑party dependencies: if your page depends on blocked or heavily throttled services, the CDN will not fix the underlying dependency.
Rule of thumb: A CDN accelerates what it can cache and serve. It does not fix slow DNS, blocked third‑party services, or poor origin routing unless the architecture is designed for China.

A practical architecture that works

For most overseas businesses, a China-friendly approach looks like this:

  1. Buy/manage the China-facing domain via a China-capable supplier so you can use a DNS service that resolves quickly inside China.
  2. Use a clear routing plan: China users to an Asia endpoint (Hong Kong / Singapore / Japan / Taiwan, depending on your case), non‑China users to your normal regions.
  3. Use a CDN where it makes sense for static assets, but do not assume “global CDN” equals “works in China”.
  4. Remove fragile dependencies (e.g., Google-hosted fonts/scripts) by self-hosting or using China-accessible alternatives.

When you should NOT use Geo DNS

  • If you cannot make DNS fast inside China.
  • If you only have one viable origin and cannot maintain multiple endpoints.
  • If your application must maintain strict session affinity, but your routing strategy cannot guarantee it.

Testing: what to measure

Testing from China should include the full journey:

  • DNS resolution time (first and repeat)
  • TCP/TLS connection time
  • Time to first byte (TTFB)
  • Third-party resource timing (fonts, scripts, trackers)
  • Full visual load time
Geo DNS and CDN services

 

Quick checklist

Use this before you commit to Geo DNS or a CDN for China.

  • Is your domain DNS fast inside China (not just outside China)?
  • Is your China routing plan clear (HK/Singapore/Japan/Taiwan vs mainland)?
  • Do you have multiple endpoints (or a clear fallback) for Geo DNS?
  • Are you relying on Google-hosted resources (fonts/scripts/APIs)?
  • Do you need edge nodes inside China (ICP implications), or is “near-China” enough?
  • Have you tested real page load from China (DNS + all resources), not just ping?
Reminder: A fast CDN cannot compensate for slow DNS resolution in China. Fix DNS first.

Need help?

If you want help selecting a China-ready DNS/CDN architecture and testing from China, contact support@accesstochina.com