Being found on the Chinese internet
Many tools and services on the Chinese internet can help Chinese businesses and people find websites. These articles cover the minimum you need to start building discovery and interest from China.
Index of articles
Select an article below.
1. Chinese internet identity
Choose and protect a Chinese-friendly identity (brand, names, domains and social handles). Ensure your trademarks are available, and avoid meanings in Chinese that could damage your brand.
2. Chinese Intellectual Property Rights
Why IP enforcement becomes practical once trademarks/copyright are registered in China, and how disputes are often resolved locally when you follow Chinese rules and regulations.
3. Chinese product licensing
What “product licensing / certification” means in China, when it is required, and what to publish online to help authorities and retailers understand your compliance.
4. Chinese Internet publishing options
How Chinese platforms allow publishing and trading without your own ICP licence (because providers are approved). What to consider if you sell from inside China vs from overseas.
5. Chinese search engines
An overview of Chinese search engines and why their webmaster tools matter. How search engines operate under local rules and why usage patterns are changing.
6. Chinese search engine SEO, local and international
A beginner’s guide to ranking in China: what must be in Chinese, how to plan metadata and content, and why local support is often needed to move beyond basics.
7. Baidu, Alibaba and Tencent (BAT)
How the BAT ecosystem shapes online discovery and transactions in China, and why many Chinese companies rely on platforms and profiles more than standalone websites.
8. Your website outside China
Why overseas sites are hard to access from China, how slow loads and partial failures stop discovery, and what to test before investing in promotion.
9. Chinese e-Commerce
What makes Chinese e-commerce work at scale, how it changed local access to products, and why it drives down prices across broad categories.
10. e-Commerce from outside China
A practical route for overseas SMEs to sell to Chinese consumers with lower cost and risk, focusing on wholesale supply via Chinese e-mall resellers.
11. Chinese e-Commerce third-party vs website
How China’s platform-first approach differs from the West, and why e-malls (Alibaba, Taobao, JD.com, Tmall and others) dominate alongside business websites.