Is your website visible in China?

Like the rest of the world, Chinese companies and consumers are looking for products and services; the starting point is an online search.

Focus: visibility + performance Audience: overseas businesses Last modified: v2.3 – 28 December 2025

Why this matters

Since international social media is not available in China, your website is the primary local source of information about your business.

Only 20% of international websites are accessible in China. The first step is to determine which parts, if any, can be seen from China and to run visibility testing in China.

Practical takeaway: Start by testing what is visible from inside China — then fix the specific components that are missing, blocked, or too slow.
Website testing tools:  Web Page Test
Website upgrades are needed for a website to be seen in China: Website upgrades

Why use our website testing tools?

The testing process helps you understand which parts of your business are visible online in China and the associated response times. Most international sites take over 30 seconds to load. This is due to global social media and Google site content being blocked or throttled, leaving your website missing components or failing to load.

The reports show how each part of your website's content performs. Your website's performance is measured by how end users experience it.

What the reports tell you

  • Whether your domain is reachable (IP not blocked).
  • Which page components fail to load from China (blocked/throttled dependencies).
  • Real-world response times based on end-user experience.
  • Where to focus fixes: DNS, routing/CDN choices, third‑party resources, and page design.

Quick checklist

Use these as a quick scan before running deeper tests.

  • Are DNS lookups slow or unreliable from Chinese networks?
  • Do pages rely on blocked resources (Google, global social platforms)?
  • Are critical JS/CSS files hosted outside China with poor routing?
  • Do pages load fully in under ~30 seconds in real China tests?
Chinese DNS and Name Servers: Learn more about the importance of using Chinese DNS and Name Servers.
Note: A simple “ping test” only confirms your IP isn’t blocked — it does not explain missing content or real performance.

Need help?

If you need help reviewing and correcting your website visibility in Chinese, please do not hesitate to get in contact. This email address is being protected from spambots. You need JavaScript enabled to view it.