Chinese dedicated IT present

Chinese dedicated IT presents check list

There is large difference in the way the Chinese approach internet services.

Outside China internet services have grown by businesses publishing their own internet site. Today working alongside the business websites there is a growing use of e-Mall department stores internet sites i.e. Amazon, eBay, etc.

Inside China business use of e-Mall department stores came first staring with Alibaba (B2B marketing) and then China Amazon, Taobao, JDBuy (360buy), TMall, etc. (B2C).

	Company Direct Marketing & e-Commerce sites	e-Mall Department Stores (Amazon, TMall, eBay, etc.)
Properties	Individual and dedicated internet service	Shared internet service
In-side China	25% of business traded on-line	75% of business traded on-line
Out-side China	75% of business traded on-line	25% of business traded on-line
Set up costs and deposits (SME)**	£10k	£50k+
Running costs**	less then 20% of turnover	high than 30% of turnover
Marketing**	No existing Customer	e-Mall existing customers
Marketing investment effect**	Only marketing your products and site	Marketing yours and other similar products
Marketing costs**	Very high	Manageable
Chinese protection of products***	Genuine products Real Overseas	Maybe copy products May not believe the source

 _{** The estimated cost of an overseas business doing business on internet in mainland China}

 _{*** This only works if you own your Band in China ... please start your approach to China by registering band / products trademark in China}

The above is to give you a few ideas and thoughts to add to your development on how to approach to the Chinese internet market.

If you have a band or range of products which are already known to the Chinese market then approaching the Chinese market with a dedicated service is the approach to Chinese market you should be considered.

If new to the Chinese market then been part of the e-Mall stores is a good place to start backed up with your own business marketing website accessible and available on the Chinese internet.

Note: - Please make sure your business trademark is registered in China before you start any marketing / selling in China.

Web page last modified: October 2018