Start trading in the Chinese markets

Ranging from consumers, wholesalers, agents, and factories, from raw materials to the products in the hands of the consumer. Access to China, a UK based company, has been operating in the Chinese markets for over 20 years with over 100 years of experience among our staff.

Over the last ten years, China has moved most of its trading online. Given the size of the country and cities and 1.4 billion people, the Internet has allowed the country to grow its internal markets. This has allowed consumer prices to be driven down and quality to be greatly increased. Given these and many other benefits, the adoption of Internet technology has been fast in China.

This adoption of new technology does not stop with the internet; green technology adoption is growing very fast. Green tech is seen in China as cheaper, fastest and functionality richer. The Chinese government are driving the development due to the high pollution level in China.

Green technology our focus for 2024. Today, China is the world's largest producer and user of Green technology.

Access to the world's largest market

Overseas social media is not available in China. Having your website seen and found is critical to successful business relationship building in China.

Many regions and countries worldwide speak Mandarin, i.e., Taiwan, Singapore, Malaysia, California, Hong Kong, Vietnam and many more. Adding Mandarin language to your SEO data can open your website to trading worldwide beyond China. The Chinese market goes way beyond the 1.4 billion people living in China.

Given the importance of being seen on the internet in China and Chinese markets worldwide, Access to China focus of our business is getting your business, products and services seen online in China.

Chinese green technology

Green Technology is key to most businesses’ growth in the next five years. Chinese Green Technology has been developing rapidly, given consumers and government demands to reduce China's high pollution levels.

Green technology is key to most businesses’ growth in the next five years.

The development of Green Technology is starting to give greater efficiencies, reduce costs, and increase productivity, i.e., electric vehicles; greatly reduced operating costs, greatly improved performance, and improved safety.

We believe Green Technology should give you more, not less.

Sourcing products and services from China

For the last 40 years, China has built up its manufacturing base to be one of the most successful in the world.

In recent years, the growth of the Chinese domestic consumer market has increased imports from overseas of high-quality products. In turn, this has driven up the quality of locally produced products. Today, China is moving towards better quality products.

Lower-quality products are moving to other Asian countries.

The global issues, starting with the virus in early 2020 and continuing today with conflicts around the world, resulted in a rethinking of supply chains. The repatriation of manufacturing back to your country using China's production know-how is an option for consideration.

Chinese trading information and recommendation

Access to China information and recommendations for your consideration to support your Chinese trading ambitions. In our trading in China for over 20+ years, running and operating Chinese businesses, we have gathered lots of information and recommendations.

Short video presentations (coming February 2024)
Internet in China information
Papers and reports
Useful links

We are happy to share this information and are always interested in adding to the pool of information. Any ideas, requests or information, very well.

Chinese Brand Registration

If there is only one thing you do having read this paper, this is it, register you company brands, logo and intellectual property in China.

Having your interest protected outside China will not project your interest in the Chinese market.

Any business / person inside or outside China can register a band inside China. There is some protection for the major international band. We understand that the Chinese authorities when reviewing a band application will check there own international band registration database. This database is limited to major bands and offer little protection for SME bands.

In recent years the Chinese authorities have encouraged Chinese companies to register their bands. This has results in many bands been registered in China when Chinese company do not own the banding outside China.

A process summary

Appoint an agent to handle your registration

Our recommendation is you appoint an agent from your own country. They in turn will appoint a Chinese agent; only a Chinese licensed agent can make the application to the Chinese authorities.

By using a local agent from our own country means you will be working in your local language and under the trading terms of your country.

A local agent from your own country should also have access to the band registration database in China and therefore will be able to make checks on what is already registered. This will save time and money with band submission that will not be successful from the outset.

Submit the papers to Chinese authorities.

Your agent will handle this matter. Please make sure all the information is correct including the spelling, fonts, etc.

Before submitting make sure through your agent that you are not using words in the brand name that are not allowed or will need further supporting documentation. E.g. country names, “British”.

Paper are reviewed by the Chinese authorities

The information submitted will reviewed by the Chinese authorities. This is comprehensive and take up to three months to complete.

Chinese brand registration rejected

The Chinese authorities can reject the registration request. They will give their reasoning.

If it is a point of missing understanding this can often be corrected.

If a change to the band name or spelling is required then a new submission is often required.

Chinese brand registration acceptance

Once a band registration is accepted there is a two year “cooling off period”. During this period any party can challenge the registration. While it would unlikely that the challenge would be successful there are no guarantee and will result in time and money to resolve.

Renewal processes

Dependant of the type of registration you may be required to renewal every 10 to 15 years.

Please make sure to understand want is required before you complete this process.

Once you have band registration you can, if you wish, stop Chinese companies selling your band in the Chinese e-Malls as well as reporting “copy” products.