Chinese search engines
Baidu
Baidu was the Google replacement in China. It filled the gap left in the market by a “blocked”. In China. The issue with Baidu, if there is, you cannot determine in the results which are Ad placements and which listing which best matches your results. This is different to Google where Ads are clearly marked.
Shenma
Shenma will believe is the most interesting development in search engine in the last year. Shenma, part of the Alibaba family, is trying to bridge the gap between a traditional search engine and e-Commerce site; Tmall, JDBuy, Amazon, etc. and more interesting independent on-line store. Their growth of the Chinese search engine market, 10% (April 2018), in just over year. With fast market growth, Shenma is finding traction market.
Qihoo
QiHoo360 started in PC security. In part, it could be compared to Norton 360. The major difference, is it is free of cost it and has access to you PC software data which is uses to make recommendation and display adverts. Many Chinese PC install 360 to protect their PCs / mobiles from hacking which it is has been successful in preventing. In doing so, when 360 Search Engine installed on PC their search engine in promoted, like Microsoft used to automatically install their IE browser.
Sogou
Sogou is part of the Tencent software collection. Sogou links to the rest of Tencent software product range e.g. QQ and WeChat. Given this integration with WeChat and QQ the Sogou growth in the Chinese Search Engine has not happen. This we believe is due the growth in use of Tencent WeChat platform which contains its own search engine.