Start trading in the Chinese markets

Ranging from consumers, wholesalers, agents, and factories, from raw materials to the products in the hands of the consumer. Access to China, a UK based company, has been operating in the Chinese markets for over 20 years with over 100 years of experience among our staff.

Over the last ten years, China has moved most of its trading online. Given the size of the country and cities and 1.4 billion people, the Internet has allowed the country to grow its internal markets. This has allowed consumer prices to be driven down and quality to be greatly increased. Given these and many other benefits, the adoption of Internet technology has been fast in China.

This adoption of new technology does not stop with the internet; green technology adoption is growing very fast. Green tech is seen in China as cheaper, fastest and functionality richer. The Chinese government are driving the development due to the high pollution level in China.

Green technology our focus for 2024. Today, China is the world's largest producer and user of Green technology.

Access to the world's largest market

Overseas social media is not available in China. Having your website seen and found is critical to successful business relationship building in China.

Many regions and countries worldwide speak Mandarin, i.e., Taiwan, Singapore, Malaysia, California, Hong Kong, Vietnam and many more. Adding Mandarin language to your SEO data can open your website to trading worldwide beyond China. The Chinese market goes way beyond the 1.4 billion people living in China.

Given the importance of being seen on the internet in China and Chinese markets worldwide, Access to China focus of our business is getting your business, products and services seen online in China.

Chinese green technology

Green Technology is key to most businesses’ growth in the next five years. Chinese Green Technology has been developing rapidly, given consumers and government demands to reduce China's high pollution levels.

Green technology is key to most businesses’ growth in the next five years.

The development of Green Technology is starting to give greater efficiencies, reduce costs, and increase productivity, i.e., electric vehicles; greatly reduced operating costs, greatly improved performance, and improved safety.

We believe Green Technology should give you more, not less.

Sourcing products and services from China

For the last 40 years, China has built up its manufacturing base to be one of the most successful in the world.

In recent years, the growth of the Chinese domestic consumer market has increased imports from overseas of high-quality products. In turn, this has driven up the quality of locally produced products. Today, China is moving towards better quality products.

Lower-quality products are moving to other Asian countries.

The global issues, starting with the virus in early 2020 and continuing today with conflicts around the world, resulted in a rethinking of supply chains. The repatriation of manufacturing back to your country using China's production know-how is an option for consideration.

Chinese trading information and recommendation

Access to China information and recommendations for your consideration to support your Chinese trading ambitions. In our trading in China for over 20+ years, running and operating Chinese businesses, we have gathered lots of information and recommendations.

Short video presentations (coming February 2024)
Internet in China information
Papers and reports
Useful links

We are happy to share this information and are always interested in adding to the pool of information. Any ideas, requests or information, very well.

Website look and feel

Website look and feel for the Chinese market

Chinese companies and consumers want to see overseas websites that look and feel like their local country. They do not want to see a Chinese-looking site that will question the genuine source of products or services.

We recommend keeping your website's look and feel unchanged for the Chinese market, provided it has a responsive design and is displayed clearly on mobiles and tablets.

The credibility of information, products, services, etc., on the Internet has been an issue for many years. How do you know what you read is correct, or are you purchasing a genuine product?

You need to build trust in your website;

Make sure your website can be opened in China
Make sure your website can be seen in China
Make sure you keep your business information up to date
Make sure your and your business's contact details are updated to data and working.
The e-commerce website, including shipping, must be tested end-to-end in China.

In China, it is difficult to tell if a product is a "copy" product. Keeping your website's “overseas” look and feel will help give you confidence that your products are genuine.

Look and feel of your business on the Chinese mobile and tablets

Most websites, social media, etc., in China are accessed using mobiles or tablets.

Shenma confirmed this many years ago. Shenma is the first major Chinese search engine written for mobile/tablet users only. Their market is consumer e-commerce. Being only available in a mobile/tablet format reduced the development and modification costs. Their success strengthens the view that Chinese consumers are mainly mobile/tablet users.

Shenma website: https://m.sm.cn/

Today, the WeChat platform's default screen size is mobile/tablet format. Websites are often opened on the WeChat Platform using a browser, reinforcing the importance of mobile/tablet format for all businesses looking into the Chinese marketplace.

A dynamic website is when the presentation of your content changes with the size of the screen being used to view your data, multi-media, etc., a "responsive internet site design."

If you wish to test your website to see if it is mobile-friendly, Please follow this Google link:

https://search.google.com/test/mobile-friendly.

Historically, traditional Chinese internet sites are full of information and use all the space available on a desktop screen; for example, http://sina.com is a Chinese news website.

look feel desk top

Chinese written words contain about 30% less text than English, and the Chinese do not use space as punctuation. One page of Chinese data contains 50% to 60% more information than the English page.

Chinese internet site design has undergone significant changes over the last ten years. These changes do not make the contents look "Western" in style.

Due to the worldwide use of mobiles and tablets, the overall design of website pages had to change. Mobile and tablet formats demand information in column(s) with links between the website pages.

look feel tablet

Our recommendations

Given that Chinese internet users are primarily mobile and tablet users, ensure that your websites are mobile and tablet friendly.
Keeping your website in your local format will help keep a “genuine” look and feel of your brands, products, and services.
Only put the minimum Chinese language on your website pages. If you entirely translate your website, it will be misunderstood as a Chinese agent.

Last modified:V2.2 -July 2024