There are many reasons why your website is not been seen in China. Below are lists of reasons and corrections for your consideration.
Many of the points raised apply to internet contents; websites, social media, etc., been seen anywhere in the world and therefore changing your website for internet in China will help your business internet visibility world-wide.
If you need any further help on the points raised, found an error, or points not covered please contact as: firstname.lastname@example.org
Your internet contents, website, social media, store, etc., in many ways is the simplest to adapt for the Chinese market. While there are elements of change which performed by your software developer, e.g. making your internet contents be seen clearly on a mobile, most of the changes is around the your internet contents and therefore the changes needs to driven by your business.
Having simple few internet pages, i.e. your business card and brochure, is better than incorrect contents when trading overseas.
If time does allow for major changes we recommend simplifying your internet contents and removing out of date contents.
In the General Press you often see "The Great Chinese Firewall" blocking overseas your internet contents. While there is internet contents blocked in China it is not the main reason for business internet contents not be seen in China.
The public internet between the China and Europa goes through USA and therefore internet traffic travels long distances to and from China. This greatly slow down the performance of your business internet contents.
The exception to this general point is Social Media contents. As at the time of writing, October 2017, all overseas Social Media contents is blocked in China with the exception is http://linkedin.com
Your domain name informs the internet where your company published information can be found on the internet.
With the increasing amount of the domains names available and amount of data accessible throughout the internet, it is important you have an understanding what is happening with your domain names and how you can use this to your advantage.
There are many different ways of using the internet to market and sell your products and services.
The internet is always changing as new ideas and new services become available.
These we call the Channels to market to distribute your published internet contents and sell product and services: Distribution Channels.