Dedicated vs shared internet present
There is large difference in the way the Chinese have approach the internet services.
Outside China the internet services have grown by business publishing their own websites. Today working alongside the business websites there are growing use of e-Mall department stores websites i.e. Amazon, eBay, etc.
Inside China business use of e-Mall department stores came first staring with Alibaba (B2B marketing) and then China Amazon, Taobao, JDBuy (360buy), Tmall, etc. (B2C).
|Company Direct Marketing & e-Commerce sites
||e-Mall Department Stores (Amazon, TMall, EBay, etc.)|
|Properties||Individual and dedicated internet service||Shared internet service|
|In-side China||25% of business traded on-line||75% of business traded on-line|
|Out-side China||75% of business traded on-line||25% of business traded on-line|
|Set up costs and deposits (SME)**||£10k||£50k+|
|Running costs**||less then 20% of turnover||high than 30% of turnover|
|Marketing**||No existing Customer||e-Mall existing customers|
|Marketing investment effect**||Only marketing your products and site||Marketing yours and other similar products|
|Marketing costs**||Very high||Manageable|
|Chinese protection of products***||
Maybe copy products
May not believe the source
** The estimated cost of an overseas business doing business on internet in mainland China
*** This only works if you own your Band in China ... please start your approach to China by registering band / products trade mark in China
The above is to give you a few ideas and thoughts to add to your development on how to approach to the Chinese internet market.
If you have a brand or range of products which are already known to the Chinese market then approaching the Chinese market with a dedicated service is the approach to Chinese market that should be considered.
If new to the Chinese market then been part of the e-Mall stores is a good place to start backed up with your own business marketing website accessible and available on the Chinese internet.
Note:- Please make sure your business band is registered in China before you start any marketing / selling in China.