If we ask the same question outside China you see Amazon, Ebay, etc can be the given as the answer.
For B2C e-Commerce market the Search Engines are playing a lesser role today and then they did in the past.
In China they are having success keeping the customers within the same distribution channels by creating new tools and applications to enhance customer experience.
In the early stages of considering entering into the Chinese market it is important to look at the Distribution Channel operating in China at that time. Most of the research can be done from your office without having to visit China. Here are a few questions to get you started searching the Chinese B2B and B2C websites.
- Is my product(s) already been sold in China?
- What are my known competitors sell in China?
- What are the Chinese competitors selling on the internet in China?