Your company website up to date?
Many websites have out of date information.
Keeping your website up to date with your product and service information when trading overseas will support you well when trading in China and overseas in general.
Chinese businesses will often check your company website to get a better understanding of your business before and after meetings.
Overseas business is often conducted in a second language which will have misunderstanding where ideas and products are new to an overseas company. This is where your company website is the key to understanding what your company is offering.
In the Chinese market your company website is often used for;
- As reference point to check your business existence
- Business look and feel e.g. modem website, up to date information, etc.
- To share information with bosses and colleagues
- Where Chinese government funding is involved both the Chinese and UK government will check your business details.
Most large companies in China will be government owned or will have government agreements to delivery key components of the Chinese 5 year plan. In these cases your business will be checked by different levels of the Chinese authorities and references can be asked of the British embassy.
Please remember the best person to update the contents of your company website is the business day to day owner not the IT staff. You may need assistance from IT staff with the design and coding. The good website contents is the responsible of the business.
Up to date websites Access to China recommendations
Stating that your website should have the up to date information could be considered that we are “stating the obvious”. Many websites have up to date information. Doing business international is both exceptive in time, commitment and costs. Spending a little time and cost on bring your website up to date will give you a better support in achieving success.
Note:- Dating your website page will help the search engines determine how up to date your website page is. If your company website is updated often with dated information the Search Engine give preference to your contents.